More parties not only meant more buyers, it also created more sellers, which in turn created more buyers, which in turn created…and so the loop went.Ī viral business builds this type of Viral Loop into its product or customer acquisition process. In 1949 alone, Wise sold $152,149.13 of Tupperware, which today would be worth more than $1.4 million.
You’ve perhaps been invited to a party like this. In 1949, Brownie Wise held what is believed to be the world’s first Tupperware party. While he wasn’t talking about marketing or the effect of virality, the concept of Compound Interest is similar to Viral Growth in the marketing world.īuilding a “viral business” isn’t a new concept.
… Albert Einstein famously said, “Compound interest is the 8 th wonder of the world. He who understands it, earns it he who doesn’t, pays it.” Hold that thought…Ĭompound Interest: the 8 th wonder of the world Last September at the Growth Marketing Live conference in Belfast, Lia Bresnihan, VP of Marketing at Roomex coined a phrase that I’ll never forget:
